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Usability studies and user research for innovation
You can only create effective digital products if you put them to the test with real users.
In order to know the true impact of a new digital product, whether it is in the phase of wireframes, user interface, HTML / CSS layout or final development, we apply user testing guided by a multidisciplinary and expert team to obtain findings to optimize its user experience.
We carry out recruitment of real users, generate prototypes and make measurements of user interaction in person or remotely through User testing techniques and heuristic evaluation.
Did you know that making a modification to a digital project in UX and prototyping stages can be 90% cheaper than doing them in later stages?
Our UX process
Empathize
How to do the UX of a brand without knowing its business objectives and its consumers? Our initial stage is to empathize with the brand, products, services and know the user and their needs.
User Research
When the project requires specific knowledge about the behavior of its market segment on specific components, we carry out profile research and user tests through different testing methodologies.
IA & Concept
An optimally constructed information and interaction architecture is the key to organizing the project and building a journey map and navigation concept according to the needs of the user and the business.
Wireframing
Through high definition wireframes we present the user experience structures and the components to be used for the different screens. The strategy takes precedence over aesthetics in this step.
Testing
Within a user experience and user interface design process, tests through different specialized methodologies are important to validate that the expected objectives are achieved.
Prototype Design
When the strategy is complete and proven, the aesthetics and brand identity within the project take on the highest importance, so our UI design team transforms the project into a visual hit while maintaining the brand identity.
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