We create innovation through consulting and user-centric workshops to buid Business model, Value proposition, Buyer Personas identification, Buying Journeys mapping, Open Innovation plans and Future Thinking for digital products and services, digital marketing strategy, digital transformation programs, and Design Systems.
Our consultants have extensive experience in managing digital businesses and building products to guide a strategic process based on specialized senior knowledge.
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How to do the UX of a brand without knowing its business objectives and its consumers? Our initial stage is to empathize with the brand, products, services and know the user and their needs.
When the project requires specific knowledge about the behavior of its market segment on specific components, we carry out profile research and user tests through different testing methodologies.
An optimally constructed information and interaction architecture is the key to organizing the project and building a journey map and navigation concept according to the needs of the user and the business.
Through high definition wireframes we present the user experience structures and the components to be used for the different screens. The strategy takes precedence over aesthetics in this step.
Within a user experience and user interface design process, tests through different specialized methodologies are important to validate that the expected objectives are achieved.
When the strategy is complete and proven, the aesthetics and brand identity within the project take on the highest importance, so our UI design team transforms the project into a visual hit while maintaining the brand identity.
We have worked for brands from the USA, Australia, Ecuador and Colombia with success
The renowned German store KARE entrusted us with the UX design and user interface of its virtual store, focusing the project on highlighting the design of its products, different trends, and a simple and effective Buying Journey to facilitate online shopping.
Banco Guayaquil, the second largest bank in Ecuador, alongside Oracle, commissioned us for the UX design and UI interface for their digital innovation project for selling cars with automatic credits through the app.
Another project with Banco Guayaquil to build a state-of-the-art unified interface for their SME banking.
A true innovation built for the retail giant in the beauty products industry in Ecuador, Dipaso hired us to create a virtual reality experience through smartphones.