Floristshop

Decowraps

A packaging manufacturer hired UZER to develop and design its website. They use a design thinking approach for the UI/UX and Adobe Commerce for e-commerce development. They’re now in phase two of development.

e-commerce development UX innovation
About the Project

Transforming the
Floral Experience

Practices
Design ThinkingFrontend Web DevelopmentStrategyUX WritingUX/UIWeb Design

UZER is helping us design and develop our website and e-commerce platform. Although we had a previous version of the site created in a custom platform, the team started from scratch because we wanted to use a more standard platform. They built the new site in the Adobe version of Magento, called Adobe Commerce.

First, the team reviewed our digital strategy and came back with a new strategy proposal for our website. As for design, we have brand guidelines that dictate colors and look and feel.

e-commerce UX & Innovation
The challenge

UX development
and design

Our US and Europe marketing team worked with UZER using the design thinking methodology through some workshops, and they created a proposal for the site’s UI/UX. We then added some aspects that we wanted to include.

From there, we started working with the developers on the middleware and interface. We released the first version of the e-commerce website last year, where customers can only order samples. So far, we’ve released the webpage for Europe, the US, and Latin America. 

e-commerce UX & Innovation
The solution

Web Development
E-commerce Development UI/UX Design

Currently, UZER is working on the second phase of the project, which involves applying improvements to the site. We’ll launch the B2C side of the site this year. After development is finished, they’ll provide maintenance and updates for a year.

The quality of UZER’s work is great – we’re 100% satisfied with them. Our design teams in Europe and the US are happy with the final product. The team has exceeded our expectations in terms of the UX design. They give us a lot of feedback about the UX design, and when we bring new ideas to the table, they try to modulate with us to create the best solution for the project.

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